MARKET OVERVIEW
 The price of gold has increased over fifty percent in the last year reaching record high prices the market has not seen in decades.
Unlike the late 1970's short lived increase in price, gold and other precious metals have risen sharply due to real fundamental and technical occurrences in the market place. The world-wide increase in the price of crude oil, a weak dollar, a large and growing deficit, poor performance of the stock markets, the housing slump here in the U.S. and abroad, and growing concerns over the losses by major banks and financial institutions have been the catalyst for price increases in all of the precious metal markets.
Worldwide, consumer consumption of metals is reaching record levels and increasing consistently. Gold and other precious metals are required for industrial use in computers, telecommunications equipment and numerous other electronic and industrial uses. Demand for metals is increasing at a faster pace than the mining industry can supply. With mined gold and central bank gold reserves being in finite supply, precious metals recycling makes up the gap between growing demand and decreasing supply. Hence the precious metals recycling market.
The current high precious metals prices, combined with the economic downturn has led to a dramatic increase in the number of people wanting to cash in their gold or other precious metals items. With this increase came the emergence of many internet-based and direct response companies looking to cash in on this trend. some of these companies take advantage of the public's ignorance of the true value of the gold jewelry they wish to sell because it is easy to do so and they have made the commerce and trade of unwanted precious metals simple on the Internet. These companies profess years in business in the refining industry. Some equate being a jeweler or jewelry manufacturer as adequate credentials to trade precious metals with the public. In reality, one has nothing to do with the other.
The jewelry you sell must go to a precious metal refiner for purification and the production of accepted delivery bars with the minimum purity of 99.99%. Many new Internet based and direct response companies do not have the ability, facilities, equipment, technology, or permits to refine your scrap gold and precious metals; they are merely middlemen selling your gold to the refinery. Ultimately, your gold, silver, and platinum will go directly to the refiner of choice for major dealers, commodity banks, collectors, pawn brokers, jewelry manufacturers, electronics companies, telecommunication companies, and mining companies here in the U.S. and abroad. We hope you choose ours for your precious metals recycling.
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